The first listed fruit retail chain—Best Fruit Lands on the Hong Kong Stock Exchange | Chenkun Family
Release date:
2023-01-16
On January 16, "Baiguoyuan," a portfolio company backed by Yuanhe Chencun-managed fund-of-funds and invested in by Source Code Capital, was listed on the Hong Kong Stock Exchange under the stock code: 2411.HK.
On January 16, "Baiguoyuan," a portfolio company invested in by Yuanhe Chukun's managed fund-of-funds and backed by Source Code Capital, was listed on the Hong Kong Stock Exchange under the stock code: 2411.HK.
Founded in 2001, Best Fruit Garden is China's largest fruit retail enterprise and boasts the country's largest distribution network within the fruit industry. The company primarily operates its brand through two key channels: Best Fruit Garden and Guoduomei. According to Frost & Sullivan, based on 2021 fruit retail sales, Best Fruit Garden ranks as China's No. 1 company in the fruit retail sector, capturing 1% of the market share—and also holds the top position among all specialized fruit retail businesses in China. As of now, the company has established an extensive offline store network comprising 5,645 locations, spanning more than 140 cities across 22 provinces and municipalities nationwide.
After more than 20 years of growth, Baiguoyuan has become a large-scale, multi-faceted chain enterprise integrating fruit and fresh produce procurement, agricultural technology support for cultivation, post-harvest preservation, logistics and warehousing, standardized grading, marketing expansion, brand management, retail store operations, information technology, financial investment, and research & education.
Taking this public listing as a strategic opportunity, Baiguoyuan will seize the growth opportunities in the capital market, further strengthening and expanding its business. By building an ecosystem and empowering partners, the company will continue to develop and deploy across the entire fruit industry value chain, striving to become the world’s leading fruit enterprise in terms of sales volume, customer reach, and the breadth of its fruit offerings.
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