On June 28, 2024, "Lao Pu Gold," an investee company of He Yi Chen Kun-managed fund-of-funds and backed by Black Ant Capital, was listed on the Main Board of the Hong Kong Stock Exchange, with stock code: 6181.HK.

As China's leading brand specializing in traditional handcrafted gold jewelry, Lao Pu Gold has been… Since its establishment in 2009, the company has been dedicated to preserving China's traditional gold craftsmanship, consistently leading the ancient gold industry in China. It also served as the drafting team behind the "Ancient Gold Jewelry" and "Ancient Gold Jewelry with Diamond Inlays" group standards released by the China Gold Association.

Inheriting China's classic culture and intangible cultural heritage craftsmanship, Lao Pu Gold embodies both the cultural value of China's intangible heritage and distinctive product differentiation. Lao Pu Gold is the first brand in China to promote the concept of "ancient gold-making techniques" and the first to launch products such as "pure gold inlaid with diamonds" and "pure gold blue enamel."

Lao Pu Gold operates all of its offline stores under a fully self-operated model combined with a themed, immersive store concept. As of June 11, 2024, Lao Pu Gold has opened 33 company-owned stores in prominent commercial centers across 14 Chinese cities, with the majority located in first- and new first-tier cities. According to data from Frost & Sullivan, in both 2022 and 2023, Lao Pu Gold ranked first among all gold and jewelry brands in China in terms of per-store revenue—marking two consecutive years of leadership in this key metric.

In the future, Laopu Gold will further strengthen its position in the domestic market. At the same time, Laopu Gold will steadily advance its efforts to achieve brand internationalization and global market expansion, striving to establish "Laopu Gold" as a globally competitive Chinese jewelry brand. Ultimately, the company aims to introduce China’s traditional, time-honored gold craftsmanship—symbolizing classic Chinese cultural heritage—to the world.