China's Pet Food Industry Leader—Guabao Foods Debuts on the ChiNext Board | Chenkun Family
Release date:
2023-08-16
On August 16, "Guai Bao Foods," a portfolio company invested in by Junlian Capital—the sub-fund backed by the mother fund managed by Yuanhe Chencun—was listed on the ChiNext Board of the Shenzhen Stock Exchange, with stock code: 301498.
August On the 16th, "Guai Bao Foods," a portfolio company invested in by Junlian Capital—the sub-fund backed by the mother fund managed by Yuanhe Chencun—was listed on the ChiNext Board of the Shenzhen Stock Exchange, with stock code: 301498.
Founded in 2006, GuaiBao Pet is a leading pet food enterprise in China, dedicated to the research, development, production, and sales of pet food. The company primarily focuses on a wide range of pet products tailored for dogs and cats. Starting with its overseas OEM/ODM business, GuaiBao Pet has steadily grown to become a supplier recognized by international giants such as Walmart and PetSmart. In 2013, amid the rapid expansion of China's domestic pet food market, the company strategically entered the local market by launching its own brand, "Maifudi," and has since successfully expanded its product portfolio to include complete lines of pet staple foods, snacks, and health supplements.
As one of the leading pet food companies in the industry, Goubao Pet is committed to producing nutritious, healthy pet foods that meet consumer needs—driven by the philosophy of "Global Vision, Continuous Innovation." Seizing the industry opportunity presented by the rapid expansion of domestic demand for pet food, the company has built a robust portfolio of proprietary brands centered around its flagship brand, "Mafudi." This includes a diverse range of product lines such as the Fregate High-Meat Cat Food Series, the Fregate Complete Freeze-Dried Cat Food Series, the Dual-Flavor Grain Series, and the Probiotic Legion Series, all crafted with consistent product quality, ongoing innovation, and an efficient sales network.
Notably, the company’s private-label brand "Maidufudi" has delivered impressive performance and is steadily emerging as a key driver of revenue. By consistently adapting to market trends through innovative product categories and iterative improvements, along with sustained, robust investments in branding over multiple years, Maidufudi has successfully expanded its reach across both online and offline channels. This strategic approach has enabled the brand to effectively integrate consumer insights, optimize product-market synergy, and build a loyal customer base—driving continuous growth in brand awareness and sales volume year after year. Meanwhile, while the strengths of the company’s private-label business continue to prove their value, expanding into international markets remains a critical strategic priority for Guabao Pet. Over the past decade-plus, the company has established strong partnerships with global industry leaders such as Walmart, SmarK, and Purina by supplying OEM/ODM pet food products tailored to their needs. Today, these products are distributed across diverse overseas regions, including North America, Europe, Japan, and South Korea. In 2021, Guabao Pet further strengthened its global footprint by acquiring "Waggin'Train," a renowned U.S.-based pet food brand.
Currently, the company operates two major production facilities—located in China and Thailand—equipped with advanced automated and intelligent production lines, personalized customization lines, smart warehousing systems, a logistics e-commerce center, and an irradiation facility. We have established a comprehensive raw-material supply and quality-control system, ensuring product safety, superior quality, and full traceability throughout the entire supply chain. The company has implemented the HACCP food safety management system and holds multiple prestigious food safety certifications, including FSSC22000 and BRCGS. Additionally, we have successfully obtained approvals and registrations from the U.S. Food and Drug Administration, the Canadian Food Inspection Agency, and Japan’s Ministry of Agriculture, Forestry, and Fisheries. Our company’s testing center has earned CNAS laboratory accreditation, enabling us to conduct thorough analyses covering physicochemical properties, microbiology, antibiotic residues, pesticide residues, heavy metals, and more—guaranteeing that our products consistently meet rigorous international standards.
In the future, Guabao Foods will firmly seize the strategic opportunity presented by the rapid development of the domestic pet industry, grasp the changes and dynamic trends in pet culture, consumption upgrading, and consumer concepts, further increasing the company's market share and competitiveness in the domestic dog and cat food market; at the same time, it will accelerate its global layout, build global advantages in technology, talent, market, and supply chain, and gradually develop into a highly innovative and growing international enterprise, striving to become a leading company in the domestic and international pet food industry.
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